About S&DA
Fractional CFO support grounded in real operating experience.
Founder-led
Hi, I'm Seref.
I partner with founder-led businesses building sustainable growth. Engagements are practical, collaborative, and focused on decision-ready finance.
My experience spans high-growth startups and multi-entity companies, building robust models, reporting, and finance operations that scale as the business grows.
I am based in London, supporting UK startups and scaleups from Seed to Series A with strategic finance leadership.
Who S&DA works with
Founder-led businesses that need clarity and senior finance support.
- Purpose-led startups preparing for their next phase.
- Businesses with minimal or stretched finance capacity.
- Teams raising debt or equity and refining investor stories.
- Scaleups needing stronger processes and reporting cadence.